For the overwhelming number of people out there – stretching well into 3-figure IQs – the technicalities and varieties of ‘money’ are of no interest whatsoever. They don’t get it and they don’t care that they don’t get it. It bores the living crap out of them. Money for them is something you want enough of if possible, but not none of. That’s it, period, the end.
For the majority of Westerners , the important things in life are enjoying the comfort and safety of the tribe, a warm room below a dry roof, kids, shopping, sports, media entertainment and holidays. For almost all of this, one needs money….but getting it and then carrying on as usual is infinitely more important than the process of getting it and what it costs.
A few things learned while researching consumer consumption of debt:
1. Blue collar people ask only one question…
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